Never give up!

What inspires me? Helping people. Adventure, learning, growing: solving problems! Doing things that have not been done before. Breaking new ground. Empowering women. I am passionate about the science, chemistry, and artistry of hair color.

After 20+ years as a professional hair colorist and salon owner, I saw an opportunity to use my knowledge in a new way.

When the economy turned downward a few years ago, many of my clients asked if I could recommend a box hair color; I could NOT! Several factors come into play when coloring hair. Understanding the chemistry involved and the customer’s specific hair type is key to choosing the correct shade with the appropriate developer. In salons, we custom blend with cream shades – tailored for each unique customer – and use it immediately. This ensures beautiful, healthy, high quality results, with less damage and less fading.

My dilemma: How could I bridge the desire for salon quality and the expertise of a licensed, professional hair colorist with the convenience of home use?

The answer: Every new customer gets a personal live consultation… it is a must! Then, I custom blend with small multi-tubes, insuring fresh color and precise, professional results. Reordering for the same formulation is then made simple. Just hit REORDER. A new consultation is required for any desired changes to the prescription.

For the first time, YOU can color your hair at home, without the guesswork and the horrifying results we’ve come to expect from hair color sold in the local grocery store.

Shiny healthy hair will always be in style!

Happy Hair Happens Here,

Karen Anne Jacks

Founder / CEO Della Ricca Hair Color


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